When you are speaking about website marketing, you will also be speaking of SEO in the same breath. This is because one can not exist without the other. You can not have a successful website without Search Engine Optimization (SEO), neither can you find SEO without a website to service. This symbiosis is excellent and can work wonders when used correctly. However, if applied wrongly, then it would not only stop advancing your web site ranking , but it could also harm it.

The following list points out a few common mistakes that can make SEO works against you:

1.Single track approach. Are you optimizing your website with only one search engine in mind? Great! Well, not really. How do you think that would affect your ranking? You need to take into consideration two to three popular search engines, before deciding on the best SEO method for great success.

2.Titles - though not many people pay attention to the title of the content, this is one of the most potent factor for SEO. To click or not to click is mostly decided by that one line on the top called 'title'. Ensure that your page title is catchy and compels the surfer to click on it.

3.Over Stuffing Keywords - There is the saying, 'Anything overdone is bad'. This is hundred percent applicable here. It does not matter how great and unique the keyword phrase is. If you over stuff the keywords, you will be rejected by the search engines plain and simple!

4.Quality content - often people think that quantity can replace quality. But this is not true. Unless you have exceptional high quality content, search engines will not credit you a high ranking. People, who put in shabby content with lots of targeted keywords will be very disappointed with the results.

To Your Success!

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Serge Daudelin, SEO Consultant. Affordable Search Engine Optimization Services.com