When surfing about the Internet looking at the variety of different advice about how to effectively gain higher search engine rankings, you may come away with the overwhelming feeling that you need to be a rocket scientist in order to accomplish this task. This unfounded fear more than likely causes you to take no action at all. However, I need to let you know that in order to be successful as an online entrepreneur you need to face this fear and quit avoiding the situation.
The Top Three Attract 85 Percent
Google, Yahoo and MSN are the three top search engines attracting more than 85 percent of the people looking for goods and services on the Internet. Therefore, one of your primary goals should be optimizing your website pages to gain high search engine ranking from these three biggies. It doesn't take that rocket
scientist to understand the higher your search engine results, the greater amount of traffic will be directed to your site. This is the end result from effective search engine optimization.
Do the Simple on Your Own
There's plenty of detailed information available online for you to consider using to optimize your site pages in the attempt to achieve higher search engine rankings. However, start with the basics by taking a look at a
few simple things you can do to your existing pages. Making these small adjustments may help you see
improved rankings quickly. And, as simple as it may sound, the title bar is the first place you should
examine.
Title Bar Construction
Your title bar is at the top of the page when it pops up on your computer screen. Check out the words that appear there because these can play an important part in getting you noticed. What many website entrepreneurs fail to realize is that the title should include the most important keywords and phrases including your company name. For example: 'Smith's Jewelry - The Best Watch You Can Possibly Own.' Instead of just merely including the company name, the title also includes keywords that people looking for a watch would use such as 'best watch.' Make sure to click on all the links and examine all the title bars on each page in your website. The title bar for every page should reflect the keywords and phrases that will take seekers to that page. It is important to note always to avoid using a long phrase trying to limit to six words or less. Also, never repeat keywords in your title bar construction.
Content is King
Now that you've taken out your detective's magnifying glass, it is time to take a look at the content you
provide on your website pages. As much as everyone likes dynamic graphics, search engines generally look for quality content instead. Therefore, the text you write or employ on your site needs to contain the top keywords that any potential customer will use in the search engine trying to find you. You should set as a
goal to have at least 250 words per page. However, if your page design does not allow this, make sure to include at least 100 specifically and carefully chosen words. There will be no other way to achieve high search engine ranking than to include readable text - words in HTML format. Words that are part of a graphic - a JPEG, a GIF or PNG - cannot be read as text by the web crawling spiders. One way to make sure that your text is in HTML is to take your cursor and try to highlight it. If it will not highlight, the text is probably a graphic. In the event you find this, ask your web site designer to change it to HTML format.
Meta-Tagging is Important
Now take your detective's magnifying glass to examine an area called meta-tags. Although the phrase sounds somewhat scientific or possibly right out of science fiction, it is basically the application of some simple code. Although the use of meta-tags has a limited effect upon gaining high search engine ranking, they are still important enough not to overlook. In order to find out what your meta-tags are, you need to go to the source view on your browser that will show you all the code used on this particular page. Look at the top of the page you just revealed and you'll find something like this:
Meta name='keywords' content= (keywords 'placed here). If you do not find this code, you need to ask your web designer to install it along with the selected keywords you believe, or have discovered, that search engine seekers would use in order to find this particular page. Although it's not guaranteed that meta-tags are highly necessary for search engine ranking, their inclusion may help to boost your chances.
Link Popularity Produces Page Ranking
The last thing the detective's magnifying glass is going to take a look at is your site page links. This is an extremely important aspect providing a greater degree of high search engine ranking. This is because all search engines look for link popularity. Additionally, search engines look at the quality of the sites that you
are linking to from your pages. You may need to consider launching a link popularity campaign in order to discover which links you can employ that visitors to your site will link to other sites that have high ranking.
ou also can make the attempt to contact quality ranking sites requesting that you both exchange links. Ultimately, if your site is linked to other popular sites, this will not only increase your search engine ranking but will gain you a great deal of quality traffic.
Search Engine Rankings are Top Marketing Tool
There are many different ways for an online entrepreneur to market a website. Many of these methods follow the same path as traditional advertising in that a good deal of money is invested toward attracting traffic to a website. However, most people initiating a search for goods and services on the Internet will do so by first looking for websites through a search engine that can suit their personal needs. But, before you consider
paid advertising, make sure you execute all efforts to better optimize your website to gain higher search engine rankings. You can hire a company to do this, or follow the suggestions above, and do this simple task first examining what these will do in order to help you gain a higher search engine ranking.
__________________________________________________________________________________________
Ted is the owner / founder of KATenterprises.com providing services to webmasters and website owners supporting their website presence requirements. Services include web design and hosting, domain name registration and all related services as well as website promotion providing professional press release services.
Stop by our Website Hosting Center site where you can find out all about our Hosting Plans and what they can do for you.
Learn more about our Website Presence Services.
